Management and communication: important to know

Effective communication for managers can be highlighted for one simple reason: THE ENTIRE ACTIVITY OF A MANAGER DEPENDS ON COMMUNICATION. Not some things, but everything. Managers cannot formulate strategies and…

7 effective PR tools to promote events

Attracting the attention of society to the event is not an easy task. Hundreds of events take place every day in big cities, and it is a normal process to…

bp’s bitter image crisis experience

On April 20, 2010, a major oil spill occurred at the Macondo field operated by bp in the Gulf of Mexico. 780,000 cubic meters of oil flowed into the gulf…

Techniques to increase sales in supermarkets

To increase sales in supermarkets, you need to pay attention to some subtle points. A simple manufacturer may not pay attention to these points. However, the sales and marketing managers…

What is marketing? As explained by Philip Kotler

Today's companies share the same drive to meet the needs of customers in well-defined target markets. They motivate their employees to build long-term and sustainable customer relationships to create value.…

Secrets of effective ad copywriting 

The headline is the most important element of most ads. It determines whether the reader will read the main text or not. The number of people who read the title…

Tips for preparing effective speeches

Many PR specialists have to make public speeches. Some are writing speeches for their leaders who will be speaking. Some people don't like this job. Because they can't figure out…

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